As
of today, there is only a week and a half before I regain control of my television.
Granted, not total control, (there are hours of Pawn Star marathons and Cupcake
Wars that I can sadly do nothing about) but come November 6th, a
small amount of sanity will finally return to screens which have been dominated
for months by political advertising. Between American Crossroads and Priorities
USA, I’m even starting to miss the Sham-Wow, and am completely ready to see an
end to this year’s election cycle.
It goes without saying that the 2012 national and state races have been a slog, and citizens everywhere are looking forward to
the excitement of their results and the relief of their conclusion. Of course, one
of the largest factors in the volume of campaigning surrounding this fall's
contest is the tremendous amount of money involved. In my last post, I explored
the new entities called Super PACs and the rhetoric they produce with their
millions of pooled political dollars. While not the sole cause, Super PACs (and
their cousins, 527 groups) have thrown fuel onto the fire of an already heated
cycle, and have ballooned election spending which has been on the upscale for
several decades. My research left me wondering if there was any possible better
way to elect our public officials. This time around I decided to look into
public financing of campaigns, a long advocated concept that I believe could
make elections fairer and help to civilize discourse.
Before
discussing modern campaign financing, a brief history of money and its role in
US elections is in order. While campaign spending is a frequent topic of
political conversation in our own time, money and ballots are extremely tangled
and reach back deep into the history of the United States. Politicians have
been raising and spending funds to advertise their positions since the nation’s
inception, but regulation of the practice didn’t come until the mid to
late-1800’s as a result of the “patronage system”. During this time,
politicians frequently sought campaign donations and votes based on the promise
of government jobs for their supporters if they were elected [2]. In
1876 Congress passed the first campaign finance regulation when it became
illegal for federal officers to solicit campaign contributions from Navy Yard
workers [1], and the civil service system was slowly turned over to
merit based promotion rather than patronage [2]. From 1900 to 1940,
the primary focus of regulation was on corporate spending in elections, and the
foundation of our modern system was laid with the passage of the Federal
Election Campaign Act (FECA) in 1971 [3]. The law set up limits on
individual contributions to campaigns, mandated the disclosure of all donors,
and created the Federal Election Commission (FEC) as a regulatory agency [5].
The first major hurdle to be faced post-FECA was the “soft-money” loophole,
which allowed unlimited donations to the Republican or Democratic National
Committees so long as the funds were used for “party building activities [3].”
This stipulation was quickly expanded, and soft money exploded in the 80’s and
90’s [3]. Finally, in 2002 the McCain-Feingold Act put a stop to the
free flow of unregulated cash to the two major parties in exchange for expanded
limits on “hard money” (donations made directly to candidates) and also put
some new rules on issue advocacy groups [4].
At the time of its signing,
McCain-Feingold was hailed as a godsend that would finally alleviate the stream
of big money into politics. However, what the law, and very few people, couldn’t
anticipate was the massive transformations that occurred surrounding campaign
finance in the first decade of the 2000’s. Through the Supreme Court rulings in
Citizens United v. FEC and several
other cases, free flowing cash found a new channel into elections through Super
PACs and brought us to the present atmosphere of 2012. Besides the polarizing
rhetoric they produce (detailed in my last post), I believe these organizations
to be a fundamentally bad way to finance the spread of information we use to elect
our politicians.
The primary fault of the growing Super
PAC system is that it gives an overwhelming voice to the wealthy in terms of political
opinion. As Kenneth Vogel pointed out in his August 7th article for
Politico, it would take nearly all of the registered Democrats in Lexington, KY
(about 100,000 people) giving $100 a piece just to match the single $10 million drop
made by Las Vegas casino magnate Sheldon Adelson to Mitt Romney’s Super PAC in June [8].
What’s more, Adelson’s total contributions to various independent political
organizations this year (over $36 million) represent the equivalent of $168 to
an average American family when viewed in terms of percentage of wealth [9].
These figures display the sheer disparity in equality that is created when the
super-rich are allowed to swing away with unlimited means in the political arena.
Another negative aspect that Super PACs offer is anonymity, both for donors and
for candidates. Not only can wealthy supporters make the amount of their political
contributions secret by operating through 527 groups (which engage in “issue
advocacy” but face very lax rules regarding reporting of funds) [6],
Super PACs also offer protection to the candidates they support by providing
distance from negative advertising. In short, a Super PAC or 527 will drag an
opponent through the mud and say things an office seeker would never dream of
while the candidate themself can focus on producing a positive image. Take a
look at the two ads bellow, one produced by the conservative Super PAC American
Crossroads, the other by Mitt Romney’s campaign for president.
Lastly,
independent organizations have lowered the level and quality of discourse in
their campaign material. While politics has never been an honest game, Super PAC
ads frequently receive low ratings for accuracy from Politifact.com, and attack
an opposing candidate’s ethos rather than discuss issues. (The most egregious
example of which, produced by Priorities USA Action, can be seen below.)
However, for all the strife and discord
Super PACs and 527s have caused in 2012, they are just the latest in a series
of challenges regarding the proper influence of money in a democracy. Patronage,
corporate spending, and soft money all caused issues in their day, and were
successfully overcome in an effort to create an ever improving system of
government. One idea that many have looked to as a final resolution to money
and elections is public, rather than private, financing of campaigns.
As previously stated, using public funds
to conduct campaigns is not a new idea in the United States. In fact, President
Theodore Roosevelt first proposed the measure in his 1907 State of the Union
when he suggested, "The
need for collecting large campaign funds would vanish if Congress provided ...
an appropriation ample enough to meet the necessity for thorough organization
and machinery, which requires a large expenditure of money [5].” Roosevelt’s
plan was actually adopted in part by the FECA which does allow presidential
candidates to opt into public financing so long as they agree to stop accepting
private donations. More recently, nine senators drafted a proposal for a
constitutional amendment to overturn Citizens United [7], and the Fair Election Now Act
(which sets up a voluntary system of public funding for House and Senate
candidates) has been introduced every year since 2009[10]. The
primary skepticism surrounding these plans has been their voluntary
participation (President Obama opted out of public financing in 2008 because he
believed the $84.1 million it provided would be insufficient to fend off
attacks he predicted from 527s [5].) and more overarching proposals
have been made. One of the most thought provoking ones I found in my research was
given in an Op-Ed by Dr. Lawrence Lessig of Harvard University in which he
advocated for a $50 “democracy voucher” licensed to voters and to be donated to
the candidate of their choice [7]. (It really is a compelling piece,
and one I can’t do justice here. Click the link if you are interested.)
Overall,
I feel that all of these proposals deserve consideration as possible remedies
to uncivil discourse and polarization. Firstly, public financing means more parity
in almost every aspect of campaigning. With equal sums of money provided by two
candidates’ constituents, opposing viewpoints simply cannot be buried under a
mountain of Super PAC cash. Furthermore, public money would mean that the
voices of the race would be the candidates alone, and each could be held
responsible for everything produced in the campaign. This eliminates the whispers
that fly across the airwaves via independent spending, but at the end of the
day cannot be linked directly back to a candidate. Finally, public money versus
private would help return politicians’ attention to constituents rather
than donors. With the average congressman spending 30 to 70 percent of their working
hours raising campaign cash [7], priorities can be confused as to
who a House or Senate member is actually responsible. If public financing does
nothing to quell polarization, at the very least it restores the principle that
representatives in our democracy do just that: represent.
After
examining the storied history of money and campaigns in the United States, it’s
clear that Super PACs are the most recent chapter in an evolving story, and although
they have come with their own issues, they are not unresolvable. Just as
Senators John McCain and Russell Feingold were there to stop soft money in
2002, I believe that someone will pick up the mantle of public campaign
financing as a fairer way to choose our public officials. Now, if you’ll excuse
me, there is a History Channel documentary on Netflix I have been meaning to
get to. The best part? No ads.
References:
1. "Appendix
4: Brief History." Appendix 4: Brief History. Federal Election
Commission, n.d. Web. 28 Oct. 2012.
<http://www.fec.gov/info/appfour.htm>.
2. "Gilded
Age Scandal and Corruption." Gilded Age Scandal and Corruption.
StudyNotes.org, n.d. Web. 28 Oct. 2012.
<http://www.apstudynotes.org/us-history/topics/gilded-age-scandal-and-corruption/>.
3. Overby,
Peter. "A Century Of U.S. Campaign Finance Law." Www.npr.org.
Ed. Maria Godoy and Rose Raymond. National Public Radio, 2010. Web.
<http://www.npr.org/templates/story/story.php?storyId=121293380>.
4. "Campaign
Finance Law Quick Reference for Reporters." Federal Election Commission.
Federal Election Commission, n.d. Web. 27 Oct. 2012.
<http://www.fec.gov/press/bkgnd/bcra_overview.shtml>.
5. Pickert,
Kate. "Campaign Financing: A Brief History." TIME.com. TIME
Magazine, 30 June 2008. Web. 27 Oct. 2012.
<http://www.time.com/time/nation/article/0,8599,1819288,00.html>.
6. Crowley,
Michael. "Karl Rove's Return." Time 13 Aug. 2012: 36-40.
7. Lessig,
Lawrence. "More Money Can Beat Big Money." NYtimes.com. The
New York Times, 16 Nov. 2011. Web. 27 Oct. 2012.
<http://www.nytimes.com/2011/11/17/opinion/in-campaign-financing-more-money-can-beat-big-money.html?_r=0>.
8. Vogel,
Kenneth P. "Election 2012: The Myth of the Small Donor." POLITICO.
N.p., 8 July 2012. Web. 27 Sept. 2012.
<http://www.politico.com/news/stories/0812/79421.html>.
9. Avlon,
John. "The Super-PAC Economy." The Daily Beast. Newsweek/Daily
Beast, 18 Sept. 2012. Web. 27 Oct. 2012.
<http://www.thedailybeast.com/articles/2012/09/18/the-super-pac-economy.html>.
10. "Fair
Elections Now." About the Bill. Fairelectionsnow.org, n.d. Web. 27
Oct. 2012. <http://fairelectionsnow.org/about-bill>.
Video Used:
1. "Understands"
2012. Campaign Advertisement. Www.youtube.com/"Understands"
Priorities USA Action, 7 Aug. 2012. Web. 27 Oct. 2012. <1. https://www.youtube.com/watch?v=Nj70XqOxptU>.
2. American
Crossroads "Cool" 2012. Campaign Advertisement. Www.youtube.com/American
Crossroads "Cool" American Crossroads, 26 Apr. 2012. Web. 27 Oct.
2012. <https://www.youtube.com/watch?v=lhXGkeMdOJs>.
3. Day
One, Part Two. 2012. Campaign Advertisement. Www.youtube.com/Day One,
Part Two. MittRomney, 24 May 2012. Web. 27 Oct. 2012.
<https://www.youtube.com/watch?v=FExrZpvL2zs>.
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